Apple tops global smartphone sales for Q1 2025, beats Samsung

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Despite the positive Q1 performance, Counterpoint analysts have warned that rising economic uncertainty and escalating trade tensions could potentially dampen consumer demand.

The firm has revised its full-year forecast downward, predicting a slight decline in 2025 smartphone shipments compared to 2024.

If inflation persists or trade barriers increase, even top-performing brands like Apple might face challenges.

Samsung had a slow start this year, with delays in the release of its S25 model, but rebounded with strong sales in March.